Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer's Co-Production and Willingness to Pay

Aktivität: Vorträge › Vortrag › Andere

Zeitraum22 Mai 2012
Ereignistitel41th European Marketing Academy Conference (EMAC 2012)
VeranstaltungstypKonferenz
OrtLissabon, PortugalAuf Karte anzeigen