Institut für Rechnungswesen, Innovation und Strategie

Publikationen

Publikationen pro Jahr 1978 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2025

• 1125 Artikel
• 523 Beitrag in Konferenzband
• 266 Beitrag in Buch/Sammelband
• 88 Paper
• 450 Mehr
  • 79 Buch
  • 79 Zeitungs-/Magazinartikel
  • 61 Lehrveranstaltungsskript
  • 48 Editorial
  • 33 Working Paper
  • 28 Sammelband
  • 27 Beitrag in Gesetzeskommentar
  • 15 Rezension
  • 13 Review
  • 12 Konferenz-/Tagungsband
  • 11 Sonstiger Konferenzbeitrag
  • 8 Eintrag in Nachschlagewerk
  • 8 Meeting Abstract/Conference Paper
  • 7 Webpublikation
  • 4 Radiosendung
  • 4 Broschüre
  • 3 Correction
  • 2 Entscheidungsbesprechung
  • 2 Fernsehsendung
  • 2 Sonstiges
  • 1 Special Issue
  • 1 Short Communication
  • 1 Software oder Datenbank
  • 1 Reprint

Publikationen pro Jahr

Publikationen pro Jahr

Suchergebnisse

• 2021

  Consumer Xenocentrism and “Irrational” Consumer Behavior

  Diamantopoulos, A., Thoumrungronje, A. & Scherer, N., Sept. 2021, Proceedings of the 12th EMAC Regional Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Product Preference 100%
  • Consumer Behavior 100%

• Der Einfluss der Corona-Pandemie auf Studierendenleistungen an der Fakultät für Wirtschaftswissenschaften der Universität Wien

  Schaffhauser-Linzatti, M. & Kaltenhauser, S., 1 Juli 2021, 9. Tag der Lehre der FH OÖ. Tagungsband: Resilienz und Resilienzfaktoren in der Hochschullehre - Anpassungsleistungen der Hochschuldidaktik in volatilen Zeiten. Schutti-Pfeil, G., Darilion, A. & Ehrenstorfer, B. (Hrsg.). Wels: FH OÖ, S. 107-115

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband

• Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses?

  Montanari, M. G., Diamantopoulos, A. & Giraldi, J., Mai 2021, Proceedings of the 50th Annual Conference of the European Marketing Academy Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Willingness-to-Pay 100%
  • Country of Origin Effects 100%
  • Designation of Origin 100%
  • Willingness to Pay 100%
  • Country of Origin 75%

• The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands

  Szöcs, I., Diamantopoulos, A. & Luburic, G., 2021, Proceedings of the 50th Annual Conference of the European Marketing Academy. European Marketing Academy, 93512

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Ethnopsychology 100%
  • Stereotypes 66%
  • Consumer Preference 33%
• 2020

  An Open Model for Researching the Role of Culture in Online Self-Disclosure

  Bauer, C., Schmid, K. S. & Strauss, C., 19 März 2020, (Elektronische Veröffentlichung vor Drucklegung) 51st Hawaii International Conference on System Sciences (HICSS 2018). Red Hook, NY: Curran Associates, Band 1. S. 216-225 (Proceedings of the Annual Hawaii International Conference on System Sciences).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  Open Access

  • Personal Information 100%
  • Open Research 100%
  • Self-Disclosure 100%
  • Cultural Dimensions 50%
  • Social Network 50%

• Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation

  Busse, V., Strauss, C. & Gregus, M., 2020, Cooperative Design, Visualization, and Engineering: 17th International Conference, CDVE 2020, Bangkok, Thailand, October 25–28, 2020. Luo, Y. (Hrsg.). Cham: Springer International Publishing AG , S. 93-103 11 S. (Lecture Notes in Computer Science, Band 12341).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Crowdfunding 100%

• On the Interplay of Brand Origin, Brand and Brand User Stereotypes

  Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I. & Zabkar, V., 16 Sept. 2020, Proceedings of the 11th EMAC Regional Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Stereotypes 100%
• 2019

  Collaboration and Co-creation in a General Engagement Platform to Foster Organizational Benefits During a Post-project-phase

  Koehler, A., Mladenow, A. & Strauss, C., 1 Jan. 2019, Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings. Luo, Y. (Hrsg.). Switzerland: Springer, Band 11792. S. 209-218 10 S. (Lecture Notes in Computer Science, Band 11792).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Co-Creation 100%
  • Starting Point 100%
  • SWOT Analysis 50%

• Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity

  Halkias, G., Kousi, S. & Micevski, M., 2019, Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Country and Brand Stereotypes as Drivers of Brand Evaluations

  Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M. & Kolbl, Z., 2019, Proceedings of the 48th European Marketing Academy Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Stereotypes 100%
  • Willingness to Buy 16%

• Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country

  Micevski, M., Erdbrügger, J. & Diamantopoulos, A., 2019, Proceedings of the 48th European Marketing Academy Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Emotions 100%
  • Extraversion 100%
  • Stereotypes 33%

• Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion

  Wagner, U., Steiner, E., Hartmann, C. & Braun, K., 2019, French-Austrian-German Workshop on consumer Behavior - Proceedings.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments

  Busse, V., Strauss, C. & Gregus, M., 1 Jan. 2019, Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings. Luo, Y. (Hrsg.). Switzerland: Springer, Band 11792. S. 219-228 10 S. (Lecture Notes in Computer Science, Band 11792).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Business Environment 100%
  • Crowdfunding 100%

• Deviant Behaviors in Ads: A Cross-Cultural Study

  Akturan, U., Wagner, U. & Pauser, S., 2019, 2019 EMAC Regional Conference Proceedings.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Does supplementing nonconventional lettering on product packages influence consumers' evaluations

  Wagner, U. & Charinsarn, A., 2019, Conference Proceedings - 48th EMAC Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Equity crowdfunding in real estate

  Mladenow, A., Cernicka, R., Strauss, C., Busse, V. & Gregus, M., Aug. 2019, 7th International Conference on Future Internet of Things and Cloud, FiCloud 2019: 26-28 August 2019, Istanbul, Turkey . Younas, M., Awan & Hara, T. (Hrsg.). Piscataway, NJ: IEEE, S. 155-161 7 S. (International Conference on Future Internet of Things and Cloud (FiCloud), Band 2019).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Commercial Real Estate 100%

• Factors Affecting Consumer Responses to Brand Advertising on Social Media

  Michaelidou, N., Micevski, M. & Halkias, G., 2019, Proceedings of the Academy of Marketing Sciene Annual Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Advertising Effects 100%
  • Marketing Management 100%
  • Media Platform 100%
  • Marketing Strategy 33%
  • Facebook 33%

• First Impressions Matter: Investigating Thin Slices of Sales Behaviours Using Real-Time-Response Measurement

  Pauser, S. & Wagner, U., 2019, Conference Proceedings EMAC 2019. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Game Analytics on Free to Play

  Flunger, R., Mladenow, A. & Strauss, C., 1 Jan. 2019, Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings. Younas, M., Awan, I. & Benbernou, S. (Hrsg.). Switzerland: Springer, S. 133-141 9 S. (Communications in Computer and Information Science (CCIS), Band 1054).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Customer Value 100%
  • Business Model 50%
  • Prediction Value 50%

• Migrant Customers’ Acculturation and Participation in Host Country Services

  Sichtmann, C., Davvetas, V., Bleich, J. & Romanyuk, A., 2019, Proceedings of the 48th European Marketing Academy Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential

  Glaser, M. & Reisinger, H., 2019, Proceedings for the 48th EMAC Conference 2019, Hamburg.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Possession attachment towards global brands: The "World of Barbie" shaping the mindset of young Indian girls

  Wagner, U., Jacob, I. C., Khanna, M. & Rai, K., 2019, 2019 Global Fashion Management Conference at Paris Proceedings. S. 770-776

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Sensorische Information - ein zweischneidiges Schwert? Eine Untersuchung unerwünschter Effekte verbaler sensorischer Beschreibungen für Produkte mit niedrigem sensorischen Appeal

  Steiner, E. & Wagner, U., 2019, Proceedings zum DLG-Lebensmitteltag Sensorik 2019.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Smile please! Toward an understanding of selfie campaigns

  Wolfsteiner, E., Garaus, M. & Wagner, U., 2019, Proceedings of the 10th EMAC Regional Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation.

  Bourdin, D. & Sichtmann, C., 2019, Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Familiarity 100%
  • Stereotypes 100%

• The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform

  Cernicka, R., Mladenow, A. & Strauss, C., Dez. 2019, iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services. Indrawan-Santiago, M., Pardede, E., Salvadori, I. L., Steinbauer, M., Khalil, I. & Anderst-Kotsis, G. (Hrsg.). New York, NY: ACM, S. 571–578 8 S. (Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Crowdfunding Platform 100%
  • Crowdfunding 100%
  • Positive Effect 50%

• The Influence of Employee Accent on Customer Participation in Services

  Bourdin, D. & Sichtmann, C., 2019, Proceedings of the 10th EMAC Regional Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• The integration of visual and oral somatosensory information: How color intensity impacts temperature and texture perceptions of food products as well as related hedonic responses

  Steiner, E., Wagner, U., Steiner, R., Heim, K., Maurer, S. & Fina, R., 2019, Conference Proceedings - 48th EMAC Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer

  Wagner, U. & Pauser, S., 2019, Proceedings for the French-Austrian-German Workshop on Consumer Behaviour.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• This dish smells creamy, I'll like it, I'll buy it - An examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions

  Steiner, E., Wagner, U., Maurer, S., Steiner, R., Heim, K. & Fina, R., 2019, Proceedings of the 10th EMAC CEE Regional Conference.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

  Glaser, M. & Reisinger, H., Nov. 2019, Proceedings of the French-Austrian-German Workshop on consumer Behavior.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Too much of a good thing: Ceiling effects for strong partners in brand alliances

  Garaus, M., Florack, A. & Wolfsteiner, E., 2019, Proceedings of the French-Austrian-German Workshop on Consumer Behavior.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode

  Wolfsteiner, E. & Garaus, M., 2019, Proceedings of the International Conference on Research in Advertising.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information

  Steiner, E. & Wagner, U., 2019, Conference Proceedings - 48th EMAC Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• What independent game developers expect from recommender systems: A qualitative study

  Kholodylo, M. & Strauss, C., 2 Dez. 2019, Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services. Indrawan-Santiago, M. (Hrsg.). Association for Computing Machinery (ACM), S. 563–570 8 S. (ACM International Conference Proceeding Series (ICPS), Band 2019).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Recommender Systems 100%
  • Business Models 50%
  • Content Creator 25%

• When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy

  Halkias, G., Diamantopoulos, A. & Florack, A., 2019, Proceedings of the 48th European Marketing Academy Conference. Hamburg

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Envy 100%
  • Stereotyping 50%
  • Negative Affect 50%
• 2018

  An open model for researching the role of culture in online self-disclosure

  Bauer, C., Schmid, K. S. & Strauss, C., 2018, Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018. Bui, T. X. (Hrsg.). IEEE Computer Society, S. 3637-3646 10 S. (Proceedings of the Annual Hawaii International Conference on System Sciences, Band 2018-January).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Personal Information 100%
  • Self-Disclosure 100%
  • Open Research 66%
  • Collecting Data 33%
  • Social Network 33%

• Communication without content: Can we predict sales effectiveness based on the sellers' nonverbal behaviors without recording any conversational content

  Pauser, S. & Wagner, U., 2018, Conference Proceedings of the Global Sales Science Institute. Vienna

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences

  Reimann, O., Wagner, U. & Reisinger, H., 2018, Brand Camp 4. Obergurgl University Center

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters

  Sichtmann, C., Micevski, M. & Halkias, G., 2018, Proceedings of the 47th European Marketing Academy Conference. Glasgow

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries

  Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M. & Zabkar, V., 2018, 9th EMAC Regional Conference. Prague

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective

  Lego, T., Mladenow, A. & Strauss, C., 19 Nov. 2018, MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia. Salvadori, I. L., Khalil, I., Steinbauer, M., Haghighi, P. D. & Anderst, K. G. (Hrsg.). Association for Computing Machinery (ACM), S. 102-107 6 S.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • System Calls 100%
  • Public Perception 33%
  • Future Development 33%
  • Computer Hardware 33%
  • Technology System 33%

• Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations

  Buerger, B., Mladenow, A., Novak, N. M. & Strauss, C., Aug. 2018, Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings. Springer, S. 109-119 11 S. (Lecture Notes in Business Information Processing, Band 327).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Crowdfunding 100%
  • Investment Decision 50%
  • Convey Information 50%

• Foreword

  Wagner, U., 2018, Marketing to the Global Consumer: Conference Proceedings of the 13th SIMSR Global Marketing Conference Board.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband

• Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence?

  Kolbl, Z., Arslanagic-Kalajdzic, M. & Diamantopoulos, A., 2018, Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries

  Diamantopoulos, A., Arslanagic-Kalajdzic, M. & Kolbl, Z., 2018, Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Let me entertain you - Reducing perceived waiting time through digital signage

  Garaus, M. & Wagner, U., 2018, Proceedings for the 47th EMAC Conference 2018. Glasgow

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Mobile Technology Contributing to Omni-Channel Retail

  Mladenow, A., Mollova, A. & Strauss, C., 2018, MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia. Haghighi, P. D., Salvadori, I. L., Steinbauer, M., Khalil, I. & Anderst-Kotsis, G. (Hrsg.). New York, NY: ACM, S. 92-101 10 S. (ACM digital library).

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

  • Mobile Technology 100%
  • Omni-Channel 100%
  • Personal Customer 50%
  • Recent Literature 50%

• Multi-tier Pay What You Want: Combining Endogeneous and Second-degree Price Discrimination

  Akbari, K. & Wagner, U., 2018, Proceedings of the Global Marketing Conference. Tokyo, S. 716

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

• Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten

  Beier, N., Mladenow, A. & Strauss, C., März 2018, MKWI 2018 - Multikonferenz Wirtschaftsinformatik. Leuphana Universitat Luneburg, S. 1099-1110 12 S.

  Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed