Publikationen pro Jahr
Publikationen pro Jahr
- 11 Ergebnisse
Suchergebnisse
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2024
Beneficial or harmful? How (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, M., Stubenvoll, M., Binder, A. & Matthes, J., 5 Feb. 2024, in: Journal of Advertising. 53, 1, S. 19-35 17 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization, and overload
Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M. & Matthes, J., März 2024, in: Communication Research (CR). 51, 2, S. 203-227 25 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Sustainable flying? The effects of greenwashed claims in airline advertising on perceived greenwashing, brand outcomes, and attitudes toward flying
Neureiter, A., Hirsch, M., Matthes, J. & Naderer, B., 24 März 2024, (Elektronische Veröffentlichung vor Drucklegung) in: Environmental Communication.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
The influence of political fit, issue fit and targeted political advertising disclosures on persuasion knowledge, party evaluation and chilling effects
Hirsch, M., Binder, A. & Matthes, J., Apr. 2024, in: Social Science Computer Review. 42, 2, S. 554-573 20 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
2022
Politics – simply explained? How influencers affect youth's perceived simplification of politics, political cynicism, and political interest
Schmuck, D., Hirsch, M., Stevic, A. & Matthes, J., Juli 2022, in: International Journal of Press/Politics. 27, 3, S. 738-762 25 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Privacy concerns can stress you out: Investigating the reciprocal relationship between mobile social media privacy concerns and perceived stress
Stevic, A., Schmuck, D., Koemets, A., Hirsch, M., Karsay, K., Thomas, M. F. & Matthes, J., 10 Sep. 2022, in: Communications - The European Journal of Communication Research. 47, 3, S. 327-349 23 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Reflective smartphone disengagement: Conceptualization, measurement, and validation.
Matthes, J., Karsay, K., Hirsch, M., Stevic, A. & Schmuck, D., März 2022, in: Computers in Human Behavior. 128, 11 S., 107078.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Understanding the democratic role of perceived online political micro-targeting: Longitudinal effects on trust in democracy and political interest
Matthes, J., Hirsch, M., Stubenvoll, M., Binder, A., Kruikemeier, S., Lecheler, S. & Otto, L. P., 14 Sep. 2022, in: Journal of Information Technology & Politics. 19, 4, S. 435-448 14 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
Why am I getting this ad? How the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors.
Binder, A., Stubenvoll, M., Hirsch, M. & Matthes, J., 15 März 2022, in: Journal of Advertising. 51, 2, S. 206-222 17 S.Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed
Open Access -
2021
Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload
Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M. & Matthes, J., Aug. 2021.Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed
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The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects
Hirsch, M., Binder, A. & Matthes, J., Juni 2021.Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed