@inproceedings{127ef47af62f4cd797d136c5498b3bc3,
title = "A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation",
author = "Christoph Fuchs and Adamantios Diamantopoulos",
note = "22.10.2007: Datenanforderung 1927 (Import Sachbearbeiter) 07.11.2007: Datenanforderung 1977 (Import Sachbearbeiter) Host publication data : Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy) .; World Marketing Congress 2007 ; Conference date: 11-07-2007 Through 14-07-2007",
year = "2007",
language = "English",
booktitle = "Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy)",
publisher = "Unknown publisher",
}