Adverse Effects of Sponsorship

Heribert Reisinger, Reinhard Grohs, Martin Eder

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband

Originalsprache	Englisch
Titel	Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik
Redakteure*innen	H. Ö. Engilbertsson
Herausgeber (Verlag)	Unknown publisher
Seitenumfang	10
Publikationsstatus	Veröffentlicht - 2007

ÖFOS 2012

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title = "Adverse Effects of Sponsorship",

author = "Heribert Reisinger and Reinhard Grohs and Martin Eder",

note = "Host publication data : Engilbertsson, H. {\"O}. (Hg.): Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik",

year = "2007",

language = "English",

editor = "Engilbertsson, { H. {\"O}.}",

booktitle = "Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik",

publisher = "Unknown publisher",

}

TY - GEN

T1 - Adverse Effects of Sponsorship

AU - Reisinger, Heribert

AU - Grohs, Reinhard

AU - Eder, Martin

N1 - Host publication data : Engilbertsson, H. Ö. (Hg.): Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik

PY - 2007

Y1 - 2007

M3 - Contribution to proceedings

BT - Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik

A2 - Engilbertsson, H. Ö.

PB - Unknown publisher

ER -