Aggregated survey of sustainable business models for agile mobile service delivery platforms

Andreas Mladenow (Korresp. Autor*in), Natalia Kryvinska, Christine Strauß

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


Mobile technology has undergone a drastical evolution within the past few years. Cell phones with small monochrome displays-designed solely for phone calls and text messaging-have turned into miniaturized computers with dual-core processors. Combined with 3G standards such as UMTS, mobile devices nowadays offer almost the same freedom in exploring the Internet as desktop PCs do. Apple’s iPhone, Google’s Android, and the availability of mobile broadband Internet have changed the mobile landscape, and-as a consequence-the way in which mobile services are delivered to their users. Thus, we focus in this paper on the theory and implementation of four distinct platform models for mobile service delivery. Furthermore, we perform a classification of platform agility features-business and technology oriented-along with a comparative analysis of their effectiveness.
Seiten (von - bis)97-121
FachzeitschriftJournal of Service Science Research
PublikationsstatusVeröffentlicht - Juni 2012

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre


  • CMI
  • BWL