An eye-tracking study: Perceptions of greenwashing and the impact of greenwashing literacy

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Fachzeitschrift	Journal of Consumer Marketing
Publikationsstatus	Angenommen/In Druck - März 2026

ÖFOS 2012

@article{2562c962076e4cd0ad1c56f8342bf9a8,

title = "An eye-tracking study: Perceptions of greenwashing and the impact of greenwashing literacy",

author = "Ariadne Neureiter and Sophie-Catherine Schr{\"o}ter and J{\"o}rg Matthes and Manina Biermayer",

year = "2026",

month = mar,

language = "English",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

}