At What Age and How Does Understanding of Product Placement Develop?

Reinhard Grohs, Heribert Reisinger, Elisabeth Wolfsteiner, Johanna Haas

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Seiten (von - bis)	22-31
Fachzeitschrift	Marketing ZFP - Journal of Research and Management
Jahrgang	35
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 2013

ÖFOS 2012

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title = "At What Age and How Does Understanding of Product Placement Develop?",

keywords = "IB, BWL",

author = "Reinhard Grohs and Heribert Reisinger and Elisabeth Wolfsteiner and Johanna Haas",

year = "2013",

language = "English",

volume = "35",

pages = "22--31",

journal = "Marketing ZFP - Journal of Research and Management",