Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin

Johanna Palcu; Arnd Florack; Adamantios Diamantopoulos; Georgios Halkias

Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin

Johanna Palcu
, Arnd Florack
, Adamantios Diamantopoulos
, Georgios Halkias

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2017
Veranstaltung	La Londe Conference 2017: Marketing Communications and Consumer Behavior - ODALYS Résidence L'Ile d'Or, La Londe-les-Maures, Frankreich Dauer: 30 Mai 2017 → 2 Juni 2017 https://iae-aix.univ-amu.fr/en/lalonde-conference-2017

Konferenz

Konferenz	La Londe Conference 2017
Land/Gebiet	Frankreich
Ort	La Londe-les-Maures
Zeitraum	30/05/17 → 2/06/17
Internetadresse	https://iae-aix.univ-amu.fr/en/lalonde-conference-2017

ÖFOS 2012

501021 Sozialpsychologie
502052 Betriebswirtschaftslehre
502020 Marktforschung

Andere Dateien und Links

Zitationsweisen

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title = "Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin",

keywords = "HBE, BWL",

author = "Johanna Palcu and Arnd Florack and Adamantios Diamantopoulos and Georgios Halkias",

note = "La Londe Conference 2017 (May 30 - June 2, 2017. La Londe-les-Maures, France); La Londe Conference 2017 : Marketing Communications and Consumer Behavior ; Conference date: 30-05-2017 Through 02-06-2017",

year = "2017",

language = "English",

url = "https://iae-aix.univ-amu.fr/en/lalonde-conference-2017",

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TY - CONF

T1 - Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin

AU - Palcu, Johanna

AU - Florack, Arnd

AU - Diamantopoulos, Adamantios

AU - Halkias, Georgios

N1 - La Londe Conference 2017 (May 30 - June 2, 2017. La Londe-les-Maures, France)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - https://iae-aix.univ-amu.fr/sites/iae-aix.univ-amu.fr/files/english/lalonde2017-booklet_1.pdf

UR - https://iae-aix.univ-amu.fr/en/lalonde-conference-2017

M3 - Paper

T2 - La Londe Conference 2017

Y2 - 30 May 2017 through 2 June 2017

ER -