Attention to Country-of-Origin Information: An Eye-Tracking Approach

Johanna Palcu; Arnd Florack; Adamantios Diamantopoulos; Georgios Halkias

Attention to Country-of-Origin Information: An Eye-Tracking Approach

Johanna Palcu
, Arnd Florack
, Adamantios Diamantopoulos
, Georgios Halkias

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the American Marketing Association Winter Educators’ Conference
Erscheinungsort	Orlando
Publikationsstatus	Veröffentlicht - 2017
Veranstaltung	American Marketing Association Winter Educators’ Conference 2017 - JW Marriott Orlando Grande Lakes, Orlando, USA / Vereinigte Staaten Dauer: 17 Feb. 2017 → 19 Feb. 2017 https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

Konferenz

Konferenz	American Marketing Association Winter Educators’ Conference 2017
Kurztitel	AMA 2017
Land/Gebiet	USA / Vereinigte Staaten
Ort	Orlando
Zeitraum	17/02/17 → 19/02/17
Internetadresse	https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

ÖFOS 2012

501021 Sozialpsychologie
502052 Betriebswirtschaftslehre
502020 Marktforschung

Andere Dateien und Links

Zitationsweisen

@inproceedings{23748d0883dd42ada3b7b2b63c8cd6b5,

title = "Attention to Country-of-Origin Information: An Eye-Tracking Approach",

keywords = "HBE, BWL",

author = "Johanna Palcu and Arnd Florack and Adamantios Diamantopoulos and Georgios Halkias",

note = "(February 17-19. 2017, Orlando, USA); American Marketing Association Winter Educators{\textquoteright} Conference 2017, AMA 2017 ; Conference date: 17-02-2017 Through 19-02-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the American Marketing Association Winter Educators{\textquoteright} Conference",

url = "https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx",

}

TY - GEN

T1 - Attention to Country-of-Origin Information: An Eye-Tracking Approach

AU - Palcu, Johanna

AU - Florack, Arnd

AU - Diamantopoulos, Adamantios

AU - Halkias, Georgios

N1 - (February 17-19. 2017, Orlando, USA)

PY - 2017

Y1 - 2017

KW - HBE

KW - BWL

UR - https://www.ama.org/events-training/Conferences/Documents/2017%20WINTER%20AMA%20PROGRAM.pdf

UR - https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2017.aspx

M3 - Contribution to proceedings

BT - Proceedings of the American Marketing Association Winter Educators’ Conference

CY - Orlando

T2 - American Marketing Association Winter Educators’ Conference 2017

Y2 - 17 February 2017 through 19 February 2017

ER -