Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings for the 49th EMAC Conference
Erscheinungsort	Budapest
Publikationsstatus	Veröffentlicht - 2020
Veranstaltung	49th EMAC Annual Conference - Budapest, Ungarn Dauer: 26 Mai 2020 → … http://emac-budapest2020.org/

ÖFOS 2012

@inproceedings{ae94c2da42f643238f0ee1fa35f37fff,

title = "Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads",

keywords = "MIB, HBE",

author = "Matthias Glaser and Heribert Reisinger",

year = "2020",

language = "English",

booktitle = "Proceedings for the 49th EMAC Conference",

note = "49th EMAC Annual Conference ; Conference date: 26-05-2020",

url = "http://emac-budapest2020.org/",

}