Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality

Vesna Zabkar; Maja Arslanagic-Kalajdzic; Adamantios Diamantopoulos; Arnd Florack

doi:10.1016/j.jbusres.2017.06.006

Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality

Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos (Korresp. Autor*in), Arnd Florack

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Seiten (von - bis)	228-235
Seitenumfang	8
Fachzeitschrift	Journal of Business Research
Jahrgang	80
Ausgabenummer	November
Frühes Online-Datum	17 Juni 2017
DOIs	https://doi.org/10.1016/j.jbusres.2017.06.006
Publikationsstatus	Veröffentlicht - 1 Nov. 2017

ÖFOS 2012

502019 Marketing
502052 Betriebswirtschaftslehre

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Zugriff auf Dokument

10.1016/j.jbusres.2017.06.006

Andere Dateien und Links

https://www.scopus.com/pages/publications/85020512410

Zitationsweisen

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title = "Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality",

keywords = "Consumer personality traits, Domestic country bias, Global brand associations, Price sensitivity, HBE, BWL",

author = "Vesna Zabkar and Maja Arslanagic-Kalajdzic and Adamantios Diamantopoulos and Arnd Florack",

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Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. / Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; Diamantopoulos, Adamantios (Korresp. Autor*in) et al.
in: Journal of Business Research, Band 80, Nr. November, 01.11.2017, S. 228-235.

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

TY - JOUR

T1 - Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality

AU - Zabkar, Vesna

AU - Arslanagic-Kalajdzic, Maja

AU - Diamantopoulos, Adamantios

AU - Florack, Arnd

PY - 2017/11/1

Y1 - 2017/11/1

KW - Consumer personality traits

KW - Domestic country bias

KW - Global brand associations

KW - Price sensitivity

KW - HBE

KW - BWL

UR - https://www.scopus.com/pages/publications/85020512410

U2 - 10.1016/j.jbusres.2017.06.006

DO - 10.1016/j.jbusres.2017.06.006

M3 - Article

AN - SCOPUS:85020512410

SN - 0148-2963

VL - 80

SP - 228

EP - 235

JO - Journal of Business Research

JF - Journal of Business Research

IS - November

ER -

Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality

ÖFOS 2012

UN SDGs

Zugriff auf Dokument

Andere Dateien und Links

Fingerprint

Zitationsweisen