Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study

Branislav Hyben, Andreas Mladenow, Niina Maarit Novak, Christine Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed

Abstract

Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example
OriginalspracheEnglisch
TitelThe 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015)
Redakteure*innenLiming Chen, Matthias Steinbauer, Ismail Khalil, Gabriele Anderst-Kotsis
ErscheinungsortNew York
Herausgeber (Verlag)ACM
Seiten402-406
Seitenumfang5
ISBN (Print)978-1-4503-3493-8
DOIs
PublikationsstatusVeröffentlicht - 11 Dez. 2015
Veranstaltung13th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2015 - Brussels, Belgien
Dauer: 11 Dez. 201513 Dez. 2015

Publikationsreihe

ReiheACM International Conference Proceedings Series

Konferenz

Konferenz13th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2015
Land/GebietBelgien
OrtBrussels
Zeitraum11/12/1513/12/15

ÖFOS 2012

  • 502050 Wirtschaftsinformatik
  • 502052 Betriebswirtschaftslehre
  • 504030 Wirtschaftssoziologie
  • 502019 Marketing

Schlagwörter

  • CMI
  • BWL

Zitationsweisen