Consumer Attitudes toward Sponsors vs. Ambushers

Reinhard Grohs, Elisabeth Wolfsteiner, Heribert Reisinger

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings 42nd EMAC Conference
Publikationsstatus	Veröffentlicht - 2013
Veranstaltung	42nd European Marketing Academy Conference (EMAC 2013) - Istanbul, Istanbul, Türkei Dauer: 4 Juni 2013 → 7 Juni 2013

Konferenz	42nd European Marketing Academy Conference (EMAC 2013)
Land/Gebiet	Türkei
Ort	Istanbul
Zeitraum	4/06/13 → 7/06/13

ÖFOS 2012

@inproceedings{f19dfce883974232a8f708c33acd88a2,

title = "Consumer Attitudes toward Sponsors vs. Ambushers",

keywords = "IB, BWL",

author = "Reinhard Grohs and Elisabeth Wolfsteiner and Heribert Reisinger",

year = "2013",

language = "English",

booktitle = "Proceedings 42nd EMAC Conference",

note = "42nd European Marketing Academy Conference (EMAC 2013) ; Conference date: 04-06-2013 Through 07-06-2013",

}