Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the 6th EMAC CEE Regional Conference
Erscheinungsort	Vienna
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	6th European Marketing Academy (EMAC) Regional Conference - WU Wien, Wien, Österreich Dauer: 16 Sept. 2015 → 18 Sept. 2015

Konferenz	6th European Marketing Academy (EMAC) Regional Conference
Land/Gebiet	Österreich
Ort	Wien
Zeitraum	16/09/15 → 18/09/15

ÖFOS 2012

@inproceedings{af3a9417164648509d7eb216d7a44805,

title = "Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial",

keywords = "IB, BWL",

author = "Adamantios Diamantopoulos and Marc Herz",

year = "2015",

language = "English",

booktitle = "Proceedings of the 6th EMAC CEE Regional Conference",

note = "6th European Marketing Academy (EMAC) Regional Conference ; Conference date: 16-09-2015 Through 18-09-2015",

}

TY - GEN

T1 - Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial

AU - Diamantopoulos, Adamantios

AU - Herz, Marc

PY - 2015

Y1 - 2015

KW - IB

KW - BWL

UR - https://new.wu.ac.at/fileadmin/wu/d/cc/cee/EMAC_Regional_Conference/6th_EMAC_Regional_Conference_2015_Vienna_-_Conference_Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 6th EMAC CEE Regional Conference

CY - Vienna

T2 - 6th European Marketing Academy (EMAC) Regional Conference

Y2 - 16 September 2015 through 18 September 2015

ER -