TY - JOUR
T1 - Consumer Xenocentrism and Well-Being
T2 - Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem
AU - Diamantopoulos, Adamantios
AU - Matarazzo, Michaela
AU - Mrad, Mona
AU - Maack, Mariel
N1 - Publisher Copyright:
© The Author(s) 2024.
PY - 2025
Y1 - 2025
N2 - Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification, self-concept, and reference group theories, they develop a competitive mediation model and test it on samples of Italian (N = 456) and Peruvian (N = 203) consumers. The results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. These findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being, and have important practical implications for both foreign and domestic producers.
AB - Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification, self-concept, and reference group theories, they develop a competitive mediation model and test it on samples of Italian (N = 456) and Peruvian (N = 203) consumers. The results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. These findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being, and have important practical implications for both foreign and domestic producers.
KW - consumer xenocentrism
KW - consumer well-being
KW - conspicuous consumption orientation
KW - brand addiction
KW - self-esteem
UR - http://www.scopus.com/inward/record.url?scp=85204142572&partnerID=8YFLogxK
U2 - 10.1177/1069031X241264992
DO - 10.1177/1069031X241264992
M3 - Article
SN - 1069-031X
VL - 33
SP - 51
EP - 70
JO - Journal of International Marketing
JF - Journal of International Marketing
IS - 1
ER -