Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem

Adamantios Diamantopoulos (Korresp. Autor*in), Michaela Matarazzo, Mona Mrad, Mariel Maack

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed

Abstract

Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification, self-concept, and reference group theories, they develop a competitive mediation model and test it on samples of Italian (N = 456) and Peruvian (N = 203) consumers. The results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. These findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being, and have important practical implications for both foreign and domestic producers.
OriginalspracheEnglisch
Seiten (von - bis)51-70
FachzeitschriftJournal of International Marketing
Jahrgang33
Ausgabenummer1
Frühes Online-Datum16 Juni 2024
DOIs
PublikationsstatusVeröffentlicht - 2025

ÖFOS 2012

  • 501021 Sozialpsychologie
  • 502052 Betriebswirtschaftslehre
  • 502019 Marketing

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