Coping with greenwashed ads. Greenwashing perceptions, eco-label confusion, and the willingness to pay more

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Seiten (von - bis)	109-121
Seitenumfang	13
Fachzeitschrift	Journal of International Consumer Marketing
Jahrgang	38
Ausgabenummer	2
Frühes Online-Datum	26 Juli 2025
DOIs	https://doi.org/10.1080/08961530.2025.2530395
Publikationsstatus	Veröffentlicht - Feb. 2026

ÖFOS 2012

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author = "J{\"o}rg Matthes and Ariadne Neureiter and Jens Seiffert-Brockmann",

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