Corporate brand: Experimental research.

Veröffentlichungen: Beitrag in Buch › Beitrag in Buch/Sammelband

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@inbook{6da098a74865414b9befd29d315af186,

title = "Corporate brand: Experimental research.",

author = "Sabine Einwiller and Christopher Ruppel",

year = "2015",

doi = "10.4324/9781315863177",

language = "English",

pages = "208–229",

editor = "TC Melewar and Syed Alwi",

booktitle = "Corporate Branding",

publisher = "Routledge",

edition = "1.",

}

TY - CHAP

T1 - Corporate brand: Experimental research.

AU - Einwiller, Sabine

AU - Ruppel, Christopher

PY - 2015

Y1 - 2015

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U2 - 10.4324/9781315863177

DO - 10.4324/9781315863177

M3 - Chapter

SP - 208

EP - 229

BT - Corporate Branding

A2 - Melewar, TC

A2 - Alwi, Syed

PB - Routledge

CY - London

ER -