@inbook{7611094b5d1643388e0debd64e06d120,
title = "Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs",
abstract = "Crowdfunding has become an interesting and widely accepted alternative to finance start-ups and projects. This paper presents an introductory motivation by making transparent recent developments in crowdfunding; furthermore, it provides insights into the decision-making of the involved crowdfunding actors in their triadic relationship. Based on empirical data collected from five in-depth expert interviews we identified several factors, which influence the behavioral decision process of an entrepreneur when making a choice on a crowdfunding platform for their crowdfunding campaign. On the example of two of those identified factors we formalize the entrepreneur{\textquoteright}s decision process using Shannon Entropy and give a numerical example. Results are interpreted and directions for further research are given.",
author = "Valerie Busse and Christine Strauss",
note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.",
year = "2021",
doi = "10.1007/978-3-030-76632-0_10",
language = "English",
isbn = "978-3-030-76631-3",
volume = "2",
series = "Studies in Systems, Decision and Control",
publisher = "Springer",
pages = "289--304",
editor = "Natalia Kryvinska and Aneta Poniszewska-Maranda",
booktitle = "Developments in Information & Knowledge Management for Business Applications",
}