@inbook{c688f2c4908a4ed582f80f0b78ba89a9,
title = "Detecting the persuasive intent of product placement in photographic love stories: Consequences for brand recall and brand evaluation",
author = "Brigitte Naderer and Kathrin Karsay",
year = "2018",
language = "English",
pages = "115--131",
editor = "K{\"u}hne, {Rinaldo } and Baumgartner, {Susanne E. } and {Koch }, {Thomas } and Hofer, {Matthias }",
booktitle = "Youth and Media: Current Perspectives on Media Use and Effects",
publisher = "Nomos Verlag",
}