@inproceedings{dfb430c7c12249cb97dd55671bc54dd3,
title = "Die Sch{\"a}tzung von Markentreue, Nichtk{\"a}uferanteil und Marktpotenzial aus Handelspaneldaten",
author = "Heribert Reisinger and Udo Wagner and Matthias Schuster",
year = "2003",
doi = "10.1007/978-3-642-55537-4_20",
language = "Deutsch",
isbn = "978-3-540-00387-8",
series = "Operations Research Proceedings",
publisher = "Springer",
pages = "127 -- 132",
editor = "U. Leopold-Wildburger and F. Rendl and G. W{\"a}scher",
booktitle = "Operations Research Proceedings 2002",
}