Digital Revolution, Marketing, and East Asia Economies

J Moon; Udo Wagner

doi:10.1080/17538963.2014.884044

Digital Revolution, Marketing, and East Asia Economies

J Moon, Udo Wagner

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag in Fachzeitschrift › Editorial › Peer Reviewed

Abstract

This special issue contains five articles that reflect the content shared during presentations at the 2012 Global Marketing Conference by Korean Scholars of Marketing Science held in Seoul, Korea. The authors of the twelve papers presented in relevant tracks of the 2012 Global Marketing Conference received an opportunity to revise their work for possible inclusion in this special issue. Through an independent round of double-blind reviews, the five articles that follow were developed, extended, and finalized.

Originalsprache	Englisch
Seiten (von - bis)	1-2
Seitenumfang	2
Fachzeitschrift	Global Economic Review
Jahrgang	43
Ausgabenummer	1
DOIs	https://doi.org/10.1080/17538963.2014.884044
Publikationsstatus	Veröffentlicht - 2014

ÖFOS 2012

5020 Wirtschaftswissenschaften

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10.1080/17538963.2014.884044

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Zitationsweisen

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