Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence

Adamantios Diamantopoulos; Maja Arslanagic-Kalajdzic; Jelena Obradovic

Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence

Adamantios Diamantopoulos
, Maja Arslanagic-Kalajdzic
, Jelena Obradovic

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)
Untertitel	What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	2016 Winter Marketing Educator's Conference - Las Vegas, USA / Vereinigte Staaten Dauer: 26 Feb. 2016 → 28 Feb. 2016 https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

Konferenz

Konferenz	2016 Winter Marketing Educator's Conference
Kurztitel	AMA 2016
Land/Gebiet	USA / Vereinigte Staaten
Ort	Las Vegas
Zeitraum	26/02/16 → 28/02/16
Internetadresse	https://www.ama.org/events-training/Pages/2016-Winter-Marketing-Academic-Conference.aspx?tab=home

ÖFOS 2012

502052 Betriebswirtschaftslehre

Andere Dateien und Links

https://www.ama.org/events-training/Conferences/Documents/Winter%20Academic%20Program.pdf

Zitationsweisen

@inproceedings{f78f89afe2de4648b3f966f988823ade,

title = "Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence",

keywords = "IB, BWL",

author = "Adamantios Diamantopoulos and Maja Arslanagic-Kalajdzic and Jelena Obradovic",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)",

note = "2016 Winter Marketing Educator's Conference, AMA 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

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}

Diamantopoulos, A, Arslanagic-Kalajdzic, M & Obradovic, J 2016, Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 2016 Winter Marketing Educator's Conference, Las Vegas, USA / Vereinigte Staaten, 26/02/16.

Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. / Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; Obradovic, Jelena.
Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data. 2016.

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

TY - GEN

T1 - Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence

AU - Diamantopoulos, Adamantios

AU - Arslanagic-Kalajdzic, Maja

AU - Obradovic, Jelena

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - https://www.ama.org/events-training/Conferences/Documents/Winter%20Academic%20Program.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA)

T2 - 2016 Winter Marketing Educator's Conference

Y2 - 26 February 2016 through 28 February 2016

ER -