Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Jan. 2022
Veranstaltung	International Marketing Trends Conference 2022 - Rome, Italien Dauer: 20 Jan. 2022 → 22 Jan. 2022

Konferenz	International Marketing Trends Conference 2022
Land/Gebiet	Italien
Ort	Rome
Zeitraum	20/01/22 → 22/01/22

ÖFOS 2012

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title = "Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction",

keywords = "HBE, MIB",

author = "Michaela Matarazzo and Adamantios Diamantopoulos and Mariel Maack",

note = "(Jan 20-22, 2022, Rome, Italy); International Marketing Trends Conference 2022 ; Conference date: 20-01-2022 Through 22-01-2022",

year = "2022",

month = jan,

language = "English",

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TY - CONF

T1 - Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

AU - Matarazzo, Michaela

AU - Diamantopoulos, Adamantios

AU - Maack, Mariel

N1 - (Jan 20-22, 2022, Rome, Italy)

PY - 2022/1

Y1 - 2022/1

KW - HBE

KW - MIB

M3 - Paper

T2 - International Marketing Trends Conference 2022

Y2 - 20 January 2022 through 22 January 2022

ER -