Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Global Marketing Conference Proceedings
Verlag	Unknown publisher
Publikationsstatus	Veröffentlicht - 2012

ÖFOS 2012

@inproceedings{1bfe7ab6986f4f618cec72ed0df62970,

title = "Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge",

keywords = "IB, BWL",

author = "Katharina Auer-Srnka and Heribert Reisinger and Martina Bauer",

note = "Host publication data : Global Marketing Conference Proceedings",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference Proceedings",

publisher = "Unknown publisher",

}

TY - GEN

T1 - Effects of Functional and Emotional Cues in Advertising on Consumers' Brand Knowledge

AU - Auer-Srnka, Katharina

AU - Reisinger, Heribert

AU - Bauer, Martina

N1 - Host publication data : Global Marketing Conference Proceedings

PY - 2012

Y1 - 2012

KW - IB

KW - BWL

M3 - Contribution to proceedings

BT - Global Marketing Conference Proceedings

PB - Unknown publisher

ER -