Exhibition Event Evaluation Revisited: An Individual Value Approach

Vincent-Wayne Mitchell, Katerina Makri, Bodo Schlegelmilch, Patrick Blaha

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed

Abstract

Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means-End Chain Theory we categorise them into an overarching inputs–processes–outputs–outcomes model. Focusing on value-in-use as an end outcome, we devise a new measure of non-economic exhibition value using a multimethod set of studies. Study 1 uses qualitative interviews to identify the outcomes attendees value. Study 2 develops a scale for measuring the eight value dimensions, which include new values (e.g., inspirational value), unmeasured values (e.g., self-esteem) and under-explored values (e.g., social vs relationship value). Study 3 deploys this scale across a series of exhibitions to predict 43–61% of event satisfaction, loyalty, and word of mouth. The new model adds conceptual clarity to exhibition characteristics, and the new scale enhances the accountability and importance of exhibitions.
OriginalspracheEnglisch
Seiten (von - bis)107-125
Seitenumfang19
FachzeitschriftEvent management : an international journal
Jahrgang27
Ausgabenummer1
DOIs
PublikationsstatusElektronische Veröffentlichung vor Drucklegung - 23 Okt. 2022

ÖFOS 2012

  • 502040 Tourismusforschung

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