TY - JOUR
T1 - Exhibition Event Evaluation Revisited: An Individual Value Approach
AU - Mitchell, Vincent-Wayne
AU - Makri, Katerina
AU - Schlegelmilch, Bodo
AU - Blaha, Patrick
PY - 2022/10/23
Y1 - 2022/10/23
N2 - Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means-End Chain Theory we categorise them into an overarching inputs–processes–outputs–outcomes model. Focusing on value-in-use as an end outcome, we devise a new measure of non-economic exhibition value using a multimethod set of studies. Study 1 uses qualitative interviews to identify the outcomes attendees value. Study 2 develops a scale for measuring the eight value dimensions, which include new values (e.g., inspirational value), unmeasured values (e.g., self-esteem) and under-explored values (e.g., social vs relationship value). Study 3 deploys this scale across a series of exhibitions to predict 43–61% of event satisfaction, loyalty, and word of mouth. The new model adds conceptual clarity to exhibition characteristics, and the new scale enhances the accountability and importance of exhibitions.
AB - Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means-End Chain Theory we categorise them into an overarching inputs–processes–outputs–outcomes model. Focusing on value-in-use as an end outcome, we devise a new measure of non-economic exhibition value using a multimethod set of studies. Study 1 uses qualitative interviews to identify the outcomes attendees value. Study 2 develops a scale for measuring the eight value dimensions, which include new values (e.g., inspirational value), unmeasured values (e.g., self-esteem) and under-explored values (e.g., social vs relationship value). Study 3 deploys this scale across a series of exhibitions to predict 43–61% of event satisfaction, loyalty, and word of mouth. The new model adds conceptual clarity to exhibition characteristics, and the new scale enhances the accountability and importance of exhibitions.
KW - MIB
KW - corporate hospitality
KW - event value measurement
KW - networking activities
KW - participant satisfaction
KW - sale development
KW - HBE
U2 - 10.3727/152599522X16419948695044
DO - 10.3727/152599522X16419948695044
M3 - Article
SN - 1943-4308
VL - 27
SP - 107
EP - 125
JO - Event management : an international journal
JF - Event management : an international journal
IS - 1
ER -