Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	44th European Marketing Academy Conference (EMAC 2015) - KU Leuven, Vlerick Business School, Leuven, Belgien Dauer: 26 Mai 2015 → 29 Mai 2015

Konferenz	44th European Marketing Academy Conference (EMAC 2015)
Kurztitel	EMAC 2015
Land/Gebiet	Belgien
Ort	Leuven
Zeitraum	26/05/15 → 29/05/15

ÖFOS 2012

@conference{673ce777204e4437902b3a0f490f2c67,

title = "Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.",

author = "Georgios Halkias and Arnd Florack and Adamantios Diamantopoulos and Johanna Palcu",

year = "2015",

language = "English",

note = "44th European Marketing Academy Conference (EMAC 2015), EMAC 2015 ; Conference date: 26-05-2015 Through 29-05-2015",

}

TY - CONF

T1 - Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.

AU - Halkias, Georgios

AU - Florack, Arnd

AU - Diamantopoulos, Adamantios

AU - Palcu, Johanna

PY - 2015

Y1 - 2015

UR - https://kuleuvencongres.be/EMAC2015/w/files/program/

M3 - Paper

T2 - 44th European Marketing Academy Conference (EMAC 2015)

Y2 - 26 May 2015 through 29 May 2015

ER -