Extracting Brand Switching Behaviour from Cross-Sectional Information - Further Results

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband

Originalsprache	Englisch
Titel	Rethinking European Marketing, Proceedings from the 30th EMAC Conference
Publikationsstatus	Veröffentlicht - 2001

ÖFOS 2012

TY - GEN

T1 - Extracting Brand Switching Behaviour from Cross-Sectional Information - Further Results

AU - Wagner, Udo

AU - Reisinger, Heribert

AU - Schuster, Matthias

PY - 2001

Y1 - 2001

UR - https://www.researchgate.net/publication/275210764_Extracting_Brand_Switching_Behaviour_from_Cross-Sectional_Information_-_Further_Results

M3 - Contribution to proceedings

BT - Rethinking European Marketing, Proceedings from the 30th EMAC Conference

ER -