Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior

Originalsprache	Deutsch
Publikationsstatus	Veröffentlicht - 2018
Veranstaltung	Jahrestagung der AAA (American Academy of Advertising) 2018 - New York, USA / Vereinigte Staaten Dauer: 24 März 2018 → 25 März 2018

Konferenz

Konferenz	Jahrestagung der AAA (American Academy of Advertising) 2018
Land/Gebiet	USA / Vereinigte Staaten
Ort	New York
Zeitraum	24/03/18 → 25/03/18

ÖFOS 2012

• 508014 Publizistik
• 508007 Kommunikationswissenschaft

Aktivitäten

• 1 Vortrag

Aktivitäten pro Jahr

• Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior

  Alice Binder (Vortragende*r) & Mira Mayrhofer (Vortragende*r)

  24 März 2018

  Aktivität: Vorträge › Vortrag › Science to Science

Zitationsweisen

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Binder, A., Mayrhofer, M., Naderer, B., & Matthes, J. (2018). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior. Beitrag in Jahrestagung der AAA (American Academy of Advertising) 2018 , New York, USA / Vereinigte Staaten.

Binder, Alice ; Mayrhofer, Mira ; Naderer, Brigitte et al. / Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior. Beitrag in Jahrestagung der AAA (American Academy of Advertising) 2018 , New York, USA / Vereinigte Staaten.

@conference{5d7e5ea6707f4224b35951e5b1535fe7,

title = "Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children{\textquoteright}s healthy eating behavior",

author = "Alice Binder and Mira Mayrhofer and Brigitte Naderer and J{\"o}rg Matthes",

year = "2018",

language = "Deutsch",

note = "Jahrestagung der AAA (American Academy of Advertising) 2018 ; Conference date: 24-03-2018 Through 25-03-2018",

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Binder, A, Mayrhofer, M, Naderer, B & Matthes, J 2018, 'Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior', Beitrag in Jahrestagung der AAA (American Academy of Advertising) 2018 , New York, USA / Vereinigte Staaten, 24/03/18 - 25/03/18.

Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior. / Binder, Alice; Mayrhofer, Mira; Naderer, Brigitte et al.

2018. Beitrag in Jahrestagung der AAA (American Academy of Advertising) 2018 , New York, USA / Vereinigte Staaten.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

TY - CONF

T1 - Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior

AU - Binder, Alice

AU - Mayrhofer, Mira

AU - Naderer, Brigitte

AU - Matthes, Jörg

PY - 2018

Y1 - 2018

M3 - Paper

T2 - Jahrestagung der AAA (American Academy of Advertising) 2018

Y2 - 24 March 2018 through 25 March 2018

ER -

Binder A, Mayrhofer M, Naderer B, Matthes J. Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior. 2018. Beitrag in Jahrestagung der AAA (American Academy of Advertising) 2018 , New York, USA / Vereinigte Staaten.