@article{c6a86458b9a94e38a5b6015410a4e9af,
title = "How brands appear in children's movies. A systematic content analysis of the past 25 Years",
keywords = "children's movies, content analysis, Product placement, MEMORY, INVOLVEMENT, PRODUCT PLACEMENT, ADULTS, PROMINENCE, PERSUASION KNOWLEDGE, ATTITUDES, FOOD, CHARACTERS",
author = "Brigitte Naderer and J{\"o}rg Matthes and Ines Spielvogel",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} 2017 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.",
year = "2019",
doi = "10.1080/02650487.2017.1410000",
language = "English",
volume = "38",
pages = "237--257",
journal = "International Journal of Advertising ",
issn = "0265-0487",
publisher = "Taylor & Francis",
number = "2",
}