How online stores confuse shoppers: Conceptual framework and empirical investigation

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	43rd EMAC Conference Proceedings
Erscheinungsort	Valencia
Publikationsstatus	Veröffentlicht - 2014
Veranstaltung	43rd Annual Conference of the European Marketing Academy - Valencia, Spanien Dauer: 3 Juni 2014 → 6 Juni 2014

Konferenz	43rd Annual Conference of the European Marketing Academy
Kurztitel	EMAC 2014
Land/Gebiet	Spanien
Ort	Valencia
Zeitraum	3/06/14 → 6/06/14

ÖFOS 2012

@inproceedings{8d23c2a937f94f4e9d4b7a3869b40e3f,

title = "How online stores confuse shoppers: Conceptual framework and empirical investigation",

keywords = "IB, BWL",

author = "Marion Garaus",

year = "2014",

language = "English",

booktitle = "43rd EMAC Conference Proceedings",

note = "43rd Annual Conference of the European Marketing Academy, EMAC 2014 ; Conference date: 03-06-2014 Through 06-06-2014",

}