Human-Survey Interaction: Usability and Nonresponse in Online Surveys [Modified reprint of the 2008 ebook]

Veröffentlichungen: Buch

Abstract

Response rates are a key quality indicator of surveys. The human-survey
interaction framework developed in this book provides new insight in what makes respondents leave or complete an online survey. Many respondents suffer from difficulties when trying to answer survey questions. This results in omitted answers and abandoned questionnaires. Lars Kaczmirek explains how applied usability in surveys increases response rates. Here, central aspects addressed in the studies include error tolerance and useful feedback. Recommendations are drawn from seven studies and experiments. The results report on more than 33,000 respondents sampled from many different populations such as students, people above forty, visually impaired and blind people, and survey panel
members. The results show that improved usability significantly boosts response rates and accessibility. This work clearly demonstrates that human-survey interaction is a cost-effective approach in the overall context of survey methodology.
OriginalspracheEnglisch
VerlagCologne: Herbert von Halem Verlag
ISBN (Print)3938258578
PublikationsstatusVeröffentlicht - 2009
Extern publiziertJa

ÖFOS 2012

  • 504007 Empirische Sozialforschung
  • 501006 Experimentalpsychologie
  • 501030 Kognitionswissenschaft

Zitationsweisen