Improving customers' decision making on blackboxed multimodal mobility platforms - A design science approach

Christian Meske, Enrico Bunde, Jan Fabian Ehmke

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed

Abstract

Multimodal mobility platforms (MMPs) bundle various mobility services and aim to support travelers in identifying potential travel routes. However, MMPs derive information from a wide space of solutions that may not lead to the presentation of best suited options. In this short paper, we present an ongoing design science research project on how to design MMPs in order to improve travelers' decision making. In the relevance cycle, and based on interviews, we identify specific challenges in the usage process of MMPs. For instance, travelers do not comprehend how the list of options are composed due to the platforms' black box character, individual trade-offs between preferences (e.g. time and costs) are not considered, and travelers with special needs may not find all filter options they require. Building on the identified challenges and knowledge base in literature, we derive meta-requirements and corresponding design principles in order to improve decision making in MMPs.

OriginalspracheEnglisch
TitelInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
UntertitelBlending the Local and the Global
Herausgeber (Verlag)Association for Information Systems
ISBN (elektronisch)9781733632553
PublikationsstatusVeröffentlicht - 2020
Veranstaltung2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, Indien
Dauer: 13 Dez. 202016 Dez. 2020

Publikationsreihe

ReiheInternational Conference on Information Systems

Konferenz

Konferenz2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Land/GebietIndien
OrtVirtual, Online
Zeitraum13/12/2016/12/20

ÖFOS 2012

  • 502050 Wirtschaftsinformatik

Zitationsweisen