TY - GEN
T1 - Improving customers' decision making on blackboxed multimodal mobility platforms - A design science approach
AU - Meske, Christian
AU - Bunde, Enrico
AU - Ehmke, Jan Fabian
N1 - Publisher Copyright:
© ICIS 2020. All rights reserved.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - Multimodal mobility platforms (MMPs) bundle various mobility services and aim to support travelers in identifying potential travel routes. However, MMPs derive information from a wide space of solutions that may not lead to the presentation of best suited options. In this short paper, we present an ongoing design science research project on how to design MMPs in order to improve travelers' decision making. In the relevance cycle, and based on interviews, we identify specific challenges in the usage process of MMPs. For instance, travelers do not comprehend how the list of options are composed due to the platforms' black box character, individual trade-offs between preferences (e.g. time and costs) are not considered, and travelers with special needs may not find all filter options they require. Building on the identified challenges and knowledge base in literature, we derive meta-requirements and corresponding design principles in order to improve decision making in MMPs.
AB - Multimodal mobility platforms (MMPs) bundle various mobility services and aim to support travelers in identifying potential travel routes. However, MMPs derive information from a wide space of solutions that may not lead to the presentation of best suited options. In this short paper, we present an ongoing design science research project on how to design MMPs in order to improve travelers' decision making. In the relevance cycle, and based on interviews, we identify specific challenges in the usage process of MMPs. For instance, travelers do not comprehend how the list of options are composed due to the platforms' black box character, individual trade-offs between preferences (e.g. time and costs) are not considered, and travelers with special needs may not find all filter options they require. Building on the identified challenges and knowledge base in literature, we derive meta-requirements and corresponding design principles in order to improve decision making in MMPs.
KW - Black box
KW - Decision making
KW - Design science
KW - Multimodal mobility platforms
UR - http://www.scopus.com/inward/record.url?scp=85103458835&partnerID=8YFLogxK
M3 - Contribution to proceedings
AN - SCOPUS:85103458835
T3 - International Conference on Information Systems
BT - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
PB - Association for Information Systems
T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Y2 - 13 December 2020 through 16 December 2020
ER -