@inproceedings{3fc3abb4ead94800a16e0851be32b382,
title = "Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations",
keywords = "IB, BWL",
author = "Georgios Halkias and Milena Micevski and Adamantios Diamantopoulos and Christine Milchram",
year = "2016",
language = "English",
booktitle = "Proceedings of the 7th European Marketing Academy Regional Conference",
note = "7th European Marketing Academy Regional Conference ; Conference date: 14-09-2016 Through 16-09-2016",
}