Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Adamantios Diamantopoulos; Maja Arslanagic-Kalajdzic; Vasileios Davvetas

Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Adamantios Diamantopoulos
, Maja Arslanagic-Kalajdzic
, Vasileios Davvetas

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	Annual Meeting of the Academy of International Business (AIB 2016) - New Orlenas, New Orleans, USA / Vereinigte Staaten Dauer: 27 Juni 2016 → 30 Juni 2016 https://aib.msu.edu/events/2016/Program.asp

Konferenz

Konferenz	Annual Meeting of the Academy of International Business (AIB 2016)
Kurztitel	AIB 2016
Land/Gebiet	USA / Vereinigte Staaten
Ort	New Orleans
Zeitraum	27/06/16 → 30/06/16
Internetadresse	https://aib.msu.edu/events/2016/Program.asp

ÖFOS 2012

502052 Betriebswirtschaftslehre

Andere Dateien und Links

http://documents.aib.msu.edu/events/2016/AIB2016_Program.pdf

Zitationsweisen

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title = "Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses",

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Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. / Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; Davvetas, Vasileios.
2016. Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

TY - CONF

T1 - Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

AU - Diamantopoulos, Adamantios

AU - Arslanagic-Kalajdzic, Maja

AU - Davvetas, Vasileios

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://documents.aib.msu.edu/events/2016/AIB2016_Program.pdf

M3 - Paper

T2 - Annual Meeting of the Academy of International Business (AIB 2016)

Y2 - 27 June 2016 through 30 June 2016

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