Judging Books by Their Covers: The Impact of Text and Image Features on the Aesthetic Evaluation and Memorability of Italian Novels

Book covers are often the first component seen before a reader engages with a book’s contents; therefore, careful consideration is given to the text and image features that constitute their design. This study investigates the effects of the presentation of verbal (text) and visual (image) features on memorability and aesthetic evaluation in the context of book covers. To this aim, 50 participants took part in a memory recognition task in which the same book cover information was encoded in a learning phase, and either text or image features from the book covers acted as an informational cue for memory recognition and aesthetic evaluations. Our results revealed that image features significantly aided memory performance more than text features. Image features that were rated more beautiful were not better recognized as a result. However, differences in memory performance were found in relation to familiarity and, in a non-linear fashion, the extent to which the book’s contents could be inferred from the image’s informational content. Additionally, reading behavior was not found to influence memory performance. These results are discussed with regard to the interplay of text and image informational cues on book cover perception and provide implications for future studies.