Metaverse’s Virtual Reality and its impact on the buying behavior – an Empirical Study

Valerie Busse, Christine Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed

Abstract

Metaverse represents a novel iteration of the future internet which currently features various technologies. This makes the scope of applications extremely broad. An important B2C application refers to online shopping. A survey is conducted to analyze the possible influence of the attitude-behavior relationship of buyer behavior. Based on the classic behavioral perspective model of purchase and consumption (BPM model) eight hypotheses have been developed. The survey (i) investigates to what extent a selected part of the Metaverse, namely virtual reality (VR), affects the buyer behavior based on the BPM according to Foxall, and (ii) provide insights into the changed buyer behavior of digital natives aged between 20 and 25 years.
OriginalspracheEnglisch
TitelCoLInS 2023 - Computational Linguistics and Intelligent Systems 2023
UntertitelProceedings of the 7th International Conference on Computational Linguistics and Intelligent Systems. Volume II: Computational Linguistics Workshop Kharkiv, Ukraine, April 20-21, 2023
Redakteure*innenNina Khairova, Thierry Hamon, Natalia Grabar, Yevhen Burov
Herausgeber (Verlag)CEUR-WS.org
Seiten426-435
Seitenumfang10
PublikationsstatusVeröffentlicht - 2023
Veranstaltung7th International Conference on Computational Linguistics and Intelligent Systems. Volume II: Computational Linguistics Workshop, CoLInS 2023 - Kharkiv, Ukraine
Dauer: 20 Apr. 202321 Apr. 2023

Publikationsreihe

ReiheCEUR Workshop Proceedings
Band3396
ISSN1613-0073

Konferenz

Konferenz7th International Conference on Computational Linguistics and Intelligent Systems. Volume II: Computational Linguistics Workshop, CoLInS 2023
Land/GebietUkraine
OrtKharkiv
Zeitraum20/04/2321/04/23

ÖFOS 2012

  • 502007 E-Commerce
  • 502019 Marketing
  • 102026 Virtual Reality

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