@inproceedings{ad2ff9eb351e4e5c938e282a3a8a69db,
title = "Metaverse{\textquoteright}s Virtual Reality and its impact on the buying behavior – an Empirical Study",
abstract = "Metaverse represents a novel iteration of the future internet which currently features various technologies. This makes the scope of applications extremely broad. An important B2C application refers to online shopping. A survey is conducted to analyze the possible influence of the attitude-behavior relationship of buyer behavior. Based on the classic behavioral perspective model of purchase and consumption (BPM model) eight hypotheses have been developed. The survey (i) investigates to what extent a selected part of the Metaverse, namely virtual reality (VR), affects the buyer behavior based on the BPM according to Foxall, and (ii) provide insights into the changed buyer behavior of digital natives aged between 20 and 25 years.",
keywords = "BPM Model, Metaverse, Online Buyer Behavior, Virtual Reality",
author = "Valerie Busse and Christine Strauss",
note = "Publisher Copyright: {\textcopyright} 2023 Copyright for this paper by its authors.; 7th International Conference on Computational Linguistics and Intelligent Systems. Volume II: Computational Linguistics Workshop, CoLInS 2023 ; Conference date: 20-04-2023 Through 21-04-2023",
year = "2023",
language = "English",
series = "CEUR Workshop Proceedings",
publisher = "CEUR-WS.org",
pages = "426--435",
editor = "Nina Khairova and Thierry Hamon and Natalia Grabar and Yevhen Burov",
booktitle = "CoLInS 2023 - Computational Linguistics and Intelligent Systems 2023",
}