Mobile Payment – Classic Approaches to Promote Consumer Adoption

Philip Reiting, Andreas Mladenow, Christine Strauss, Gabriele Kotsis

Veröffentlichungen: Beitrag zu KonferenzPaperPeer Reviewed

Abstract

The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.
OriginalspracheEnglisch
Seiten84-93
Seitenumfang10
DOIs
PublikationsstatusVeröffentlicht - 2020
Veranstaltung18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020 - Chiang Mai, Thailand
Dauer: 30 Nov. 20202 Dez. 2020
http://www.iiwas.org/conferences/momm2020/

Konferenz

Konferenz18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020
KurztitelMoMM'20
Land/GebietThailand
OrtChiang Mai
Zeitraum30/11/202/12/20
Internetadresse

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre
  • 502050 Wirtschaftsinformatik

Zitationsweisen