Mobile payment: Classic approaches to promote consumer adoption

Philip Reiting; Andreas Mladenow; Christine Strauss; Gabriele Kotsis

doi:10.1145/3428690.3429182

Mobile payment: Classic approaches to promote consumer adoption

Philip Reiting
, Andreas Mladenow
, Christine Strauss
, Gabriele Kotsis

Institut für Marketing und International Business

Veröffentlichungen: Beitrag in Fachzeitschrift › Meeting Abstract/Conference Paper › Peer Reviewed

Abstract

The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

Originalsprache	Englisch
Seiten (von - bis)	84-93
Seitenumfang	10
Fachzeitschrift	ACM International Conference Proceedings Series
DOIs	https://doi.org/10.1145/3428690.3429182
Publikationsstatus	Veröffentlicht - 30 Nov. 2020
Veranstaltung	18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, in conjunction with the 22nd International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2020 - Virtual, Online, Thailand Dauer: 30 Nov. 2020 → 2 Dez. 2020

ÖFOS 2012

502050 Wirtschaftsinformatik

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abstract = "The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage. ",

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AU - Mladenow, Andreas

AU - Strauss, Christine

AU - Kotsis, Gabriele

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AB - The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

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KW - mobile transactions

KW - TAM

KW - technology acceptance model

KW - technology adoption

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JF - ACM International Conference Proceedings Series

Y2 - 30 November 2020 through 2 December 2020

ER -

Mobile payment: Classic approaches to promote consumer adoption

Abstract

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