@inproceedings{a4db2c4c97374fc1a6c2e3f824b3373f,
title = "Mobile Technology Contributing to Omni-Channel Retail",
keywords = "HBE, Mobile Technology, Omni-Channel Retailing, Online Channel, Omni-Channel, Channel Integration, Mobile Commerce, Retailing, Mobile Channel, SPECIAL-ISSUE",
author = "Andreas Mladenow and Antoanetta Mollova and Christine Strauss",
year = "2018",
doi = "10.1145/3282353.3282371",
language = "English",
series = "ACM digital library",
publisher = "ACM",
pages = "92--101",
editor = "P.D. Haghighi and I.L. Salvadori and M. Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis",
booktitle = "MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia",
note = "16th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2018 ; Conference date: 19-11-2018 Through 21-11-2018",
}