My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Weitzl; Elisabeth Wolfsteiner; Udo Wagner; Sabine Einwiller

My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Weitzl
, Elisabeth Wolfsteiner
, Udo Wagner
, Sabine Einwiller

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the Global Marketing Conference
Erscheinungsort	Hong Kong
Publikationsstatus	Veröffentlicht - 2016

ÖFOS 2012

502019 Marketing
502007 E-Commerce
501021 Sozialpsychologie
501006 Experimentalpsychologie

Andere Dateien und Links

http://gammaconference.org/2016/

My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence
Wolfsteiner, E. (Vortragende*r)
22 Juli 2016
Aktivität: Vorträge › Vortrag › Andere

Zitationsweisen

@inproceedings{c40ce9765086488d98738c14ea44a27b,

title = "My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence",

keywords = "IB, BWL",

author = "Wolfgang Weitzl and Elisabeth Wolfsteiner and Udo Wagner and Sabine Einwiller",

year = "2016",

language = "English",

booktitle = "Proceedings of the Global Marketing Conference",

}

TY - GEN

T1 - My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

AU - Weitzl, Wolfgang

AU - Wolfsteiner, Elisabeth

AU - Wagner, Udo

AU - Einwiller, Sabine

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://gammaconference.org/2016/

M3 - Contribution to proceedings

BT - Proceedings of the Global Marketing Conference

CY - Hong Kong

ER -

My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

ÖFOS 2012

Andere Dateien und Links

Aktivitäten

My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Zitationsweisen