Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective

Heribert Reisinger, Reinhard Grohs, David Woisetschläger

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Fachzeitschrift	Journal of Advertising Research
Publikationsstatus	Unveröffentlicht - 2011

ÖFOS 2012

@article{09f556ec42c04267892ebe2d741b6316,

title = "Negative Effects of Sports Team Sponsorship and their Attenuation: A Social Identity Perspective",

keywords = "IB, BWL",

author = "Heribert Reisinger and Reinhard Grohs and David Woisetschl{\"a}ger",

year = "2011",

language = "English",

journal = "Journal of Advertising Research",

issn = "0021-8499",

}