Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising

Lin He; Matthew Pelowski; Wenhuan Yu; Tao Liu

doi:10.1002/mar.21523

Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising

Lin He, Matthew Pelowski, Wenhuan Yu, Tao Liu

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Seiten (von - bis)	1538-1549
Seitenumfang	12
Fachzeitschrift	Psychology & Marketing
Jahrgang	38
Ausgabenummer	9
DOIs	https://doi.org/10.1002/mar.21523
Publikationsstatus	Veröffentlicht - Sept. 2021

ÖFOS 2012

501021 Sozialpsychologie

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10.1002/mar.21523

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@article{38089feb337248b9b3729271f982264e,

title = "Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising",

keywords = "advertising, consumer neuroscience, emotional resonance, functional near-infrared spectroscopy, multi-brain network, NEAR-INFRARED SPECTROSCOPY, NEUROSCIENCE, EMPATHY, SYNCHRONIZATION, AUTISM, CORTEX, MECHANISM, APPRAISAL, RESPONSES, SIGNALS",

author = "Lin He and Matthew Pelowski and Wenhuan Yu and Tao Liu",

note = "Publisher Copyright: {\textcopyright} 2021 Wiley Periodicals LLC",

year = "2021",

month = sep,

doi = "10.1002/mar.21523",

language = "English",

volume = "38",

pages = "1538--1549",

journal = "Psychology \& Marketing",

issn = "0742-6046",

publisher = "Wiley-Blackwell",

number = "9",

}

TY - JOUR

T1 - Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising

AU - He, Lin

AU - Pelowski, Matthew

AU - Yu, Wenhuan

AU - Liu, Tao

PY - 2021/9

Y1 - 2021/9

KW - advertising

KW - consumer neuroscience

KW - emotional resonance

KW - functional near-infrared spectroscopy

KW - multi-brain network

KW - NEAR-INFRARED SPECTROSCOPY

KW - NEUROSCIENCE

KW - EMPATHY

KW - SYNCHRONIZATION

KW - AUTISM

KW - CORTEX

KW - MECHANISM

KW - APPRAISAL

KW - RESPONSES

KW - SIGNALS

UR - https://www.scopus.com/pages/publications/85107328639

U2 - 10.1002/mar.21523

DO - 10.1002/mar.21523

M3 - Article

SN - 0742-6046

VL - 38

SP - 1538

EP - 1549

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 9

ER -

Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising

ÖFOS 2012

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