Of Values and Networks: Designing Quantitative Analysis Methods for Pluralistic Telecommunication Markets

Fixed and mobile Internet ecosystems have drifted away from classical monolithic content and service value chains into a pluralism of non-linear highly competitive business interactions. The analysis tooling, however, has only partially participated in this transition by concentrating on qualitative measures for assessing “value networks”. Thus, the present article is dedicated to illustrating how quantitative value network assessment techniques can be formed that allow tailored responses to current trends in the fixed and mobile networking industry. This will be demonstrated in a case study on video on demand services where side payments are compared with classical payment regimes.