Panel surveys go mobile

Micheal Weber, Michaela Denk, Klaus Oberecker, Christine Strauss, Christian Stummer

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


In order to take panel surveys into the ‘mobile age’, a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of ‘mobile panel surveys’. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.
Seiten (von - bis)88-107
FachzeitschriftInternational Journal of Mobile Communications
PublikationsstatusVeröffentlicht - 2008

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre
  • 502050 Wirtschaftsinformatik


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