Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions

Christina Sichtmann; Adamantios Diamantopoulos

Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions

Christina Sichtmann
, Adamantios Diamantopoulos

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	Global Marketing Conference 2016 - Hong Kong, Hongkong, China Dauer: 21 Juli 2016 → 24 Juli 2016 http://gammaconference.org/2016/?ckattempt=1

Konferenz

Konferenz	Global Marketing Conference 2016
Kurztitel	GMC 2016
Land/Gebiet	China
Ort	Hongkong
Zeitraum	21/07/16 → 24/07/16
Internetadresse	http://gammaconference.org/2016/?ckattempt=1

ÖFOS 2012

502052 Betriebswirtschaftslehre

Andere Dateien und Links

2016 GMC Program Ver.4 (072016).pdf

Zitationsweisen

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KW - BWL

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M3 - Paper

T2 - Global Marketing Conference 2016

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