Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying"

Andreas Mladenow (Korresp. Autor*in), Christine Bauer, Christine Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed

Abstract

Information and communication technologies (ICT) are enablers for cooperative and collective online shopping. This novel phenomenon is also known under the terms “group buying” and “collective buying” and can be found in business-to-business (B2B) contexts as well as in business-to-consumer (B2C) shopping transactions. We investigate recent developments re-garding enablers and inhibitors of ICT-based group buying models in various markets. In this paper, we perform a thorough analysis of group buying models with the intent to explain the evolution, developments, and changes of online group shopping variants. We provide an overview of approaches and derived variants of the online group buying model highlighted with selected real-world application examples. A detailed SWOT analysis (strengths, weaknesses, opportunities, and threats) for each of the two dominant approaches (top-down and bottom-up) represents the core contribution of the paper and may build the basis for the development and improvement of future business models in the field.
OriginalspracheEnglisch
TitelBlurring the Boundaries Through Digital Innovation
UntertitelIndividual, Organizational, and Societal Challenges
Redakteure*innenFabrizio D'Ascenzo, Massimo Magni, Alessandra Lazazzara, Stefano Za
ErscheinungsortCham
Herausgeber (Verlag)Springer
Seiten203-213
Seitenumfang11
ISBN (elektronisch)978-3-319-38974-5
ISBN (Print)978-3-319-38973-8
DOIs
PublikationsstatusVeröffentlicht - 17 Juni 2016
VeranstaltungXII Conference of the Italian Chapter of AIS: Reshaping Organizations through Digital and Social Innovation - Rom, Italien
Dauer: 9 Okt. 201510 Okt. 2015

Publikationsreihe

ReiheLecture Notes in Information Systems and Organisation
Band19
ISSN2195-4968

Konferenz

KonferenzXII Conference of the Italian Chapter of AIS
KurztitelITAIS2015
Land/GebietItalien
OrtRom
Zeitraum9/10/1510/10/15

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre
  • 502050 Wirtschaftsinformatik
  • 502007 E-Commerce

Schlagwörter

  • CMI
  • BWL

Zitationsweisen