Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the 7th European Marketing Academy Regional Conference
Publikationsstatus	Veröffentlicht - 2016
Veranstaltung	7th European Marketing Academy Regional Conference - Sarajevo, Bosnien und Herzegovina Dauer: 14 Sept. 2016 → 16 Sept. 2016

Konferenz	7th European Marketing Academy Regional Conference
Land/Gebiet	Bosnien und Herzegovina
Ort	Sarajevo
Zeitraum	14/09/16 → 16/09/16

ÖFOS 2012

@inproceedings{3bdbf34fe8fb4b61b0f21e00de9a7622,

title = "Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret",

keywords = "IB, BWL",

author = "Vasileios Davvetas and Adamantios Diamantopoulos",

year = "2016",

language = "English",

booktitle = "Proceedings of the 7th European Marketing Academy Regional Conference",

note = "7th European Marketing Academy Regional Conference ; Conference date: 14-09-2016 Through 16-09-2016",

}

TY - GEN

T1 - Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret

AU - Davvetas, Vasileios

AU - Diamantopoulos, Adamantios

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://www.efsa.unsa.ba/emacregional2016/sites/default/files/EMAC_SARAJEVO_Pocket%20Program_FINAL_2.pdf

M3 - Contribution to proceedings

BT - Proceedings of the 7th European Marketing Academy Regional Conference

T2 - 7th European Marketing Academy Regional Conference

Y2 - 14 September 2016 through 16 September 2016

ER -