Reward-based Crowdfunding: successful signaling from an entrepreneur

Lisa Posch, Andreas Mladenow, Christine Strauss

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed

Abstract

This paper examines the impact of signaling in reward-based crowdfunding systems from the project initiators’ perspective. In order to reduce the information gap between the project initiator and the crowd, different signals can be applied in order to increase the project success. The paper identifies opportunities and challenges of reward-based crowdfunding systems. As the major advantages of reward-based crowdfunding factors such as the low costs in terms of communication, search as well as transaction costs, could be identified.

OriginalspracheEnglisch
Seiten (von - bis)999-1014
Seitenumfang16
FachzeitschriftCEUR Workshop Proceedings
Jahrgang3171
PublikationsstatusVeröffentlicht - 2022
Veranstaltung6th International Conference on Computational Linguistics and Intelligent Systems, COLINS 2022 - Volume I: Main - Gliwice, Polen
Dauer: 12 Mai 202213 Mai 2022

ÖFOS 2012

  • 502054 Entrepreneurship
  • 502050 Wirtschaftsinformatik

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