S-D logic business model - Backward and contemporary perspectives

P. Dohmen, N. Kryvinska, C. Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in Buch/SammelbandPeer Reviewed

Abstract

This paper provides a retrospective view on the development of the field of service science. It reviews how - commencing in the late 1970s - the field started to be developed into the contemporary era where a service-dominant (S-D) logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness regarding a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D logic perspective are given.
OriginalspracheEnglisch
TitelLecture Notes in Business Information Processing
Seiten140-154
Seitenumfang15
Band103 LNBIP
DOIs
PublikationsstatusVeröffentlicht - 1 Jan. 2012

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre

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